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15 July 2026
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NEWS

fusionAIx to support Dutch cricket





fusionAIx and the Royal Dutch Cricket Association (KNCB) have agreed on a sponsorship deal. The agreement includes a commitment from FusionAIx to examine the KNCB's processes that can be made more efficient. The company will examine the role AI can play in this digital transformation.

Vineeth Kichilu, CEO at fusionAIx, comments on the sponsorship arrangement: “We are incredibly proud to support Dutch cricket and to play a role in the continued growth of cricket across the Netherlands. As a company that has been welcomed by the Netherlands and given the opportunity to build our business, serve customers, and innovate, we see this sponsorship as our way of giving back to the community that has embraced us.”

“At fusionAIx, we believe that true partnerships go beyond financial support. Alongside our sponsorship, we are committed to becoming the Dutch Cricket Team’s AI partner, helping the board and organisation leverage the power of Artificial Intelligence to drive innovation, enhance performance, and build a future-ready cricket ecosystem. Our ambition is to combine the spirit of sport with the potential of technology, empowering athletes, coaches, and administrators with intelligent insights that can help the Netherlands strengthen its position on the global cricket stage.”

“This partnership reflects our shared vision of excellence, innovation, and national pride. Together, we look forward to inspiring the next generation of cricketers, advancing the sport throughout the Netherlands, and helping build one of the most forward-thinking and competitive cricket programmes in the world,” concludes Kichilu.

KNCB Board Member Rashid Shah adds: “We are delighted to welcome fusionAIx as a partner of the KNCB. What makes this partnership truly special is that it goes far beyond sponsorship. fusionAIx shares our ambition to build a modern, innovative, and future-ready cricket organisation by bringing world-class expertise in Artificial Intelligence and digital transformation to support the growth of the game in the Netherlands.”

“Cricket in the Netherlands continues to grow rapidly, and having a technology partner committed to giving back to the community while helping us embrace AI across our organisation creates tremendous opportunities. Together, we look forward to enhancing how we operate, support our clubs and players, engage our fans, and ultimately strengthen Dutch cricket both on and off the field. We are excited about what we can achieve together.”

About fusionAIx

fusionAIx is a Netherlands-headquartered AI and Digital Transformation consultancy recognized as one of SiliconIndia’s Top 10 Agentic AI Companies and a Great Place to Work® certified organization. The company advises leading banking, supply chain, insurance, and government organizations on AI strategy, governance, and enterprise-scale AI implementations. With offices across the Netherlands, UK, India, and Australia, the global team of fusionAIx brings deep expertise from Microsoft, Google, and Pega, enabling the team to deliver secure, scalable, and responsible Agentic AI solutions. As a prominent name in Pega Constellation modernization, AI governance, and enterprise AI transformation, fusionAIx helps organizations accelerate innovation through a unique blend of advisory, engineering, and delivery excellence.