
Inspire will associate its name with the Dutch women's cricket leagues. The sponsorship covers both the Women's Topklasse (40 overs and the Women's T20 Topklasse competitions. The contract was signed on July 4.
Inspire is a Netherlands based sports organisation with a powerful mission: to make cricket accessible, inclusive, and competitive for every community in the country. Inspire organises cricket tournaments for both men and women, including the Netherlands Cricket League, an eight-franchise city-based men's competition, and the Women’s Premier League, the first women's tennis ball cricket tournament of its scale in the Netherlands.
Alongside these tournaments, Inspire supplies cricket equipment and customised team gear to clubs and players across the Netherlands. What started as a passion for community cricket has grown into a platform that brings people together, creates opportunities, and elevates the game at every level across the Netherlands.
Inspire’s co-founder Anurag Patankar comments: “At Inspire, we strongly believe that women's cricket in the Netherlands is at a turning point. The talent and enthusiasm are already there. What is needed is consistent visibility, meaningful opportunities to compete, and organisations willing to invest in the women's game. We have seen this first hand through our own women's tournaments, where the response from players and communities has been overwhelming. Partnering with the KNCB is a natural extension of that commitment, ensuring that women cricketers in the Netherlands have the platform, the recognition, and the stage they truly deserve.”
KNCB’s Domestic Cricket Director David Woutersen adds: “It’s great to see Inspire stepping into women’s cricket through this sponsorship. At the KNCB, we are fully committed to growing the women’s game across the Netherlands and creating more opportunities for girls and women to get involved in cricket at every level. Partnerships like this play a crucial role in helping us achieve those ambitions. Inspire’s support not only provides valuable resources, but also demonstrates a shared belief in the potential and future of women’s cricket. We are excited to work together to accelerate the growth of the game and inspire the next generation of female cricketers in the Netherlands.”
Ends
For more information please contact:
Pieter Seelaar, Sponsorship Manager Royal Dutch Cricket Association KNCB, +31 (0)613271310, pieter.seelaar@kncb.nl