KNCB Partnership Entry Points

KNCB offers four partnership entry points, each designed around a different type of brand objective. From visibility and platform ownership to cultural relevance and long-term integration. The pathways below are not fixed sponsorship packages, but indicative frameworks that show the rights and assets that can be shaped to a partner’s ambition, platform focus and level of investment. 

1. The High-Visibility Moment

For partners who prioritise reach and exposure

Designed for brands that want to show up where Dutch cricket is most visible, centred around major match windows, national team exposure and international events. It is the clearest route into broad exposure across KNCB’s most visible performance environments.

2. The Focused Platform

For partners who want to own a meaningful part of the game

This entry point is designed for brands that want more than visibility alone, using one defined area of Dutch cricket to build deeper relevance over time. Rather than taking a broad approach, the partner builds a stronger and more meaningful association with a specific platform, for example: Womens's Cricket or the Dutch Cricket Academy.

3. The Cultural Contribution

For partners who lead with content, creators and audience

Designed for brands that want to shape the story of Dutch cricket through content, personalities, community and cultural relevance. It is less about static exposure and more about building attention, affinity and audience connection around the sport and the people who shape it.

4. The Purposeful Integration

For partners bringing resources, expertise and intent

This is the most integrated form of partnership, designed for brands that want to play a meaningful role in the long-term growth of Dutch cricket. It combines visibility, storytelling and strategic access with the opportunity to contribute directly to long-term development priorities such as participation, pathways, coaching, systems or infrastructure. 

Cricket is growing in Europe and in the Netherlands. Great new opportunities!

How KNCB builds partnerships

Each entry point serves as a starting point rather than a fixed package. From there, KNCB works with the partner to shape the right mix of visibility, access, storytelling, hospitality, community activation and strategic integration, depending on what the brand is trying to achieve and where it wants to show up in Dutch cricket. The entry points above are designed to show the different ways a brand can engage with Dutch cricket, with the final partnership structure tailored around the most relevant rights and assets from KNCB’s wider sponsorship inventory.

For more information, please contact Pieter Seelaar

Sponsorship & Communications Manager
Email: pieter.seelaar@kncb.nl 
06 - 1327 1310